Entrepreneur • Builder • Problem Solver

I've Been Building Businesses for More Than 40 Years.

I'm Greg Fernandez — entrepreneur, founder of LeadsYES!, host of The Owner's Growth Playbook, and a telecommunications veteran. I've spent most of my adult life starting businesses, finding customers, solving problems, making mistakes, starting over and building again.

I'm 63. I'm still building. And I'm nowhere near finished.

My StoryWhat I'm Building
Greg Fernandez, entrepreneur and founder of LeadsYES!
40+ YearsBuilding businesses
100,000+Vanity numbers placed into use
SomosAdvisory Board & industry speaker
Still BuildingNew businesses, new technology, new lessons
Greg Fernandez
Entrepreneur

Four decades. A lot of businesses. Plenty of lessons.

I became an entrepreneur young and never really stopped. Over the years I've built companies across multiple industries, learned how to sell, market and generate demand, and discovered that every business eventually has to answer the same question: How do we get more customers?

I've had wins, losses, pivots and reinventions. I've made money and lost money. Some ideas worked better than I imagined; others taught me exactly what not to do next time.

I don't believe experience means having all the answers. It means having enough scar tissue to ask better questions — and enough curiosity to keep learning.

What I'm Building Today

Still curious. Still experimenting. Still working on growth.

LeadsYES!

Customer acquisition through inbound lead generation, targeted outbound prospecting, AI, automation, exclusive local leads and memorable local and toll-free telephone numbers.

The Owner's Growth Playbook

Conversations with business owners, entrepreneurs and professionals about what they built, how they built it, what's working now, what isn't — and what they've learned along the way.

Telecommunications

Being remembered still matters.

I've spent decades in the telecommunications industry and became nationally recognized for my work with vanity and memorable telephone numbers. Our businesses have helped put more than 100,000 vanity numbers into use across the United States, with an inventory spanning local, toll-free and easy-dial numbers.

I served on the Somos Advisory Board and participated as an industry speaker on the toll-free secondary market.

Technology changes. Marketing channels change. But a simple principle survives every shift: being remembered matters.

Greg Fernandez professional portrait
Greg Fernandez reflecting on four decades in business
The Common Thread

Success taught me a lot. Failure probably taught me more.

I've built businesses that worked and businesses that didn't. I've had to reinvent myself more than once. Through all of it, the common thread has been an unwillingness to stop building.

That's still true today.

Let's Talk

Business. Growth. Stories worth telling.

I'm always interested in talking with business owners and entrepreneurs about customer acquisition, lead generation, sales, marketing, branding, telecommunications and the lessons that only come from actually building businesses.

Podcast inquiries • Business opportunities • Speaking • LeadsYES!

949-900-0000 — Cell & Text
1-800-800-GREG — Office

LinkedIn: /in/fernandezgreg

Greg Fernandez • Southern California